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341: Smarter better faster ​

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Small teams seem to look up at larger ones and think, “They must be smarter, better, and faster than we are.” Smarter systems. Better talent. Faster production.

It’s our choice:

    • Smarter: They may have more practice, but that’s not to say they’re smarter. You’ve equal opportunity to out-smart the competition or disrupt your space.
    • Better: They may have been at it longer, but that’s not to say they’re better. You’ve got the same potential to create the same results or to out-perform theirs if you choose.
    • Faster: They may have created efficiencies, but that’s not to say they’re faster. They likely carry bloat you do not, allowing you to out-maneuver them if you decide to.

There’s more to the market than muscle: How will you out-smart, out-perform, or out-maneuver those who led your industry into status quo?

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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647: The Lonely Leader

If a leader has no followers, are they really a leader?
We see this question pop up a lot. Perhaps it’s one of the reasons we’re so often proud of – or lust after – large numbers of followers on social media.

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646: Saying Goodbye

If–as the Stoics said–nothing that is natural is evil, perhaps we can ‘get the message’ that the journey is to be relished. Indeed, it’s the only part of our work we ever truly have.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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