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January 14, 2018 Daily Post
Most of us have heard that, in marketing, it’s more effective to describe benefits than features. You may have also heard that the best marketing changes the product (e.g. learning and executing user feedback), not the ads alone.
We have an opportunity to go further: to let marketing change not only the buyer’s product experience but our trusting audience’s world, by privileging them. This comes with promises from you to them:
Privileging your audience means giving them the gift of an unpayable debt. It’s an opportunity to serve at a much deeper level.
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