The thing about trust

…is that it only really gets to work once you’ve both given and received it:

• Please trust us: If we’re asking, we don’t yet have it. A demonstration of one-way trust can only paint half a picture of what things could be like were it to be reciprocated.
• Because you trust us: Since we’re not asking, we’re free to try unproven ideas, disruptive strategies and avant-garde designs while taking responsibility–together–for the results.

To put trust to work, we must earn it quicker; less pitches, more preeminence.