The holy grail in client relations, beyond advocacy, is deep mutual respect born of a long, fruitful and (mostly) successful partnership. If this sounds alien to you, step up your game. If it sounds familiar, well done: keep it up.
November 12 2018
…is that it only really gets to work once you’ve both given and received it:
- Please trust us: If we’re asking, we don’t yet have it. A demonstration of one-way trust can only paint half a picture of what things could be like were it to be reciprocated.
- Because you trust us: Since we’re not asking, we’re free to try unproven ideas, disruptive strategies and avant-garde designs while taking responsibility–together–for the results.
To put trust to work, we must earn it quicker; less pitches, more preeminence.