The holy grail in client relations, beyond advocacy, is deep mutual respect born of a long, fruitful and (mostly) successful partnership. If this sounds alien to you, step up your game. If it sounds familiar, well done: keep it up.
November 11 2018
We like to do business with companies that believe the same things we do.
- Standing for something on busy days: This is easy. Turning away customers that don’t align with your values when you’ve too much to do anyway isn’t standing for something, it’s just being ‘too busy’.
- Standing for something on slow days: This is hard. Turning away those same customers when you could really use the money shows what you really stand for.
If you can’t represent a common belief with your target audience on the slow days, what makes you think you deserve busy days?