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335: What you really stand for ​

We like to do business with companies that believe the same things we do.

  • Standing for something on busy days: This is easy. Turning away customers that don’t align with your values when you’ve too much to do anyway isn’t standing for something, it’s just being ‘too busy’.
  • Standing for something on slow days: This is hard. Turning away those same customers when you could really use the money shows what you really stand for.

If you can’t represent a common belief with your target audience on the slow days, what makes you think you deserve busy days?

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

COMING SOON
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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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