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335: What you really stand for ​

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We like to do business with companies that believe the same things we do.

  • Standing for something on busy days: This is easy. Turning away customers that don’t align with your values when you’ve too much to do anyway isn’t standing for something, it’s just being ‘too busy’.
  • Standing for something on slow days: This is hard. Turning away those same customers when you could really use the money shows what you really stand for.

If you can’t represent a common belief with your target audience on the slow days, what makes you think you deserve busy days?

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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617: Client Mutual Respect

The holy grail in client relations, beyond advocacy, is deep mutual respect born of a long, fruitful and (mostly) successful partnership. If this sounds alien to you, step up your game. If it sounds familiar, well done: keep it up.

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616: More On Things That Last

If you’re making an impact in an area your audience shares a heart for, your connection with those in your care will far exceed your competitive advantage. Consumers wear their hearts on their sleeves, heads, backs, feet, etc.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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