The decisions we make at work or in our personal lives create confidence or discomfort depending on how in sync they are with who we want to be.
Few things reveal this better than the way we ask this question:
“What should I do”: This is a loaded question. You can do anything, which opens up a world of possibilities that are mostly noise. It’s harder to be congruent with ourselves when “everything” is on the table.
“What would _____ do”: Where the space is your name. Asking in the third person queries the person we want to be seen as. It’s easy to be congruent with ourselves when we answer within this boundary.
In your current project or challenge, if you’re unsure of what to do, what would _____ do?
Our choices will be recognized and remembered by our clients.
The decisions you make today may not be COVID-serious. But our decisions matter: which route do you take, the one that benefits everyone long-term, or the one that benefits you short-term?
For example, our creative team does a lot with legal businesses. What they need is different to what healthcare companies need, so the services, offers and goals all differ massively. Furthermore, not all legal businesses are the same. Small sole proprietorships in one sector have totally different needs, strengths and weaknesses than multi-focus, multi-location practices do.
It’s a conversation, one where you hand your best customers a cup of tea and ask, “So tell me something about yourself I don’t know.”
It’s not one where you hand your best customers a test tube and ask, “Drink this, I want to see what happens when you do.”
Hearing this voice is rare. Following this voice is rarer.
The Narrator isn’t about the glory, but the transformation possible for those who listen, and for those who listen to those who listen.
We should all try to listen to The Narrator a little more often.
Following this voice doesn’t necessarily help people solve their problems; he’d argue that selling untested information that may or may not help the recipient is just a reality of business.
Mort’s all about Mort, and how Mort can get ahead. Don’t be like Mort.