Ever noticed how you never feel inspired to work on anything important after eating cheap pizza? Junk food is bad for business: It’ll fog you brain and drain your focus. A 10-hour work day may yield only 2-3 hours of useful output. Your mind is fed by your gut: An unhealthy gut creates an unhealthy […]
November 8 2018
We like to search for the ‘best’ way to do things. But what we often find is a subjective ‘either works’:
- Accessibility: Elite and rare, or available to all. One removes access, the other makes it a goal. Either works.
- Longevity: Lasts forever, or limited time only. One can become an heirloom, the other exists for the moment. Either works.
- Quality: Hand-crafted with care, or mass-production economy. One carries meaning, the other carries savings. Either works.
What matters is that we’re consistent with the values behind our work and our audience and that we deliver on the promises we make to the market.