332: Either works ​

We like to search for the ‘best’ way to do things. But what we often find is a subjective ‘either works’:

  • Accessibility: Elite and rare, or available to all. One removes access, the other makes it a goal. Either works.
  • Longevity: Lasts forever, or limited time only. One can become an heirloom, the other exists for the moment. Either works.
  • Quality: Hand-crafted with care, or mass-production economy. One carries meaning, the other carries savings. Either works.

What matters is that we’re consistent with the values behind our work and our audience and that we deliver on the promises we make to the market.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

466: Taking Care Of You To Take Care Of Business

Ever noticed how you never feel inspired to work on anything important after eating cheap pizza? Junk food is bad for business: It’ll fog you brain and drain your focus. A 10-hour work day may yield only 2-3 hours of useful output. Your mind is fed by your gut: An unhealthy gut creates an unhealthy […]

465: Why nobody wants your sales coupon anymore ​

As enticing as they can be (albeit a little desperate) there’s a better option for the enlightened consumer of today: Coupons are for people who are already interested. But what gets them interested? Unless it’s the mere pursuit of a bargain, initial interest must come from somewhere altogether more emotional. We want to buy things […]

463: Ad value = Add value ​

Your secret recipe is about to be exposed. Ads that sell are dying: Not because they used to be good and now they’re not. But because they were never that good and prospects got wise to it. Ads that serve are rising: Not because it’s a new trend we should all hop on. But because […]

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