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329: Time is a bad measurement for good work ​

If you have important work to do, which is better: 6 hours, or 12 hours?

  • 6 hours: That’s a short day. If we only have 6 hours of focused work, with time to prepare and reflect on either side, can we be confident that those 6 hours will be well spent?
  • 12 hours: That’s a long day. We won’t be productive for 12 hours straight, though, will we? Really? To celebrate 12 hour days is to celebrate inefficiency.

We can’t over-work ourselves with more hours, we can only make ourselves more inefficient. I prefer working efficiently, how about you?

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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