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323: Picking the right gear ​

If your team’s work were a car…what gear is it in?

An odd question that conceals a lesson about not paying attention to your competitors:

  • The right gear at the right time creates economical gains. You’re growing as a team, but not at a pace that works for where you are right now.
  • Holding a gear too long loses economy and gains. By not continuously improving your team’s performance, you’ll outgrow your systems and lose ground.
  • Shifting up too early risks gains or even stalling. A competitor may be there, but rushing up to their level will only slow you down, or stall you out.

If your work is important, what others are doing doesn’t matter – copying them won’t create you results like picking the right gear for you will.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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