323: Picking the right gear ​

Looking for the simpler way takes work.
Don’t think you’re doing your work a disservice by ‘lazily’ pursuing the simpler way. The complex way is lazy way.

How do you transform your thinking?
There are lots of questions we don’t think to ask of ourselves, our peers, or prospects in business. We don’t ask because we deem the answer obvious.

We sometimes forget that marketing isn’t about you. When we make it about you, it becomes that which you would love to receive. It’s what you’d love to read, or watch, or listen to.

If a leader has no followers, are they really a leader?
We see this question pop up a lot. Perhaps it’s one of the reasons we’re so often proud of – or lust after – large numbers of followers on social media.

If–as the Stoics said–nothing that is natural is evil, perhaps we can ‘get the message’ that the journey is to be relished. Indeed, it’s the only part of our work we ever truly have.

Sometimes we can choose both popularity and respect.
But when you have to choose, what’s it to be?