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316: One day your company will be gone ​

We don’t like to think about it when things are going great.

But one day, it’ll be dead. Either due to a market correction, being too slow to market, becoming obsolete, bad changes in leadership, or something else. All things come to an end, eventually.

  • How can our work live a long life? If it’s worthy of a long life, it’s worth remembering what that reason is every day we’re fortunate enough to do this work. Otherwise, we risk drifting and squandering this opportunity.
  • How can we make the time it has as valuable as possible? It’s short–finite–make the most of it. Make decisions in light of the fact it’s short, from what products to build and markets to serve, to what clients you’ll accept.
  • What will it leave behind? What happens when it’s all over? What impression will your work leave behind? It’s worth asking ourselves the question in every project, “Is this moving us closer to making that happen?”

Clock’s ticking.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

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