“The customer is always right” is a fast-track to commoditizing yourself into a replaceable cog. Do you have the confidence to show your market a better way?
October 21 2018
You, and those you serve. It goes something like this:
- The bit that went great: We don’t talk about it much. At least, not without us bringing it up. That’s okay. We both know what the other means.
- The bit that didn’t: We talk about that a lot. You come worried, but then we remind you that we’re in this together. We’ll work it out, just as we always have before.
The more we’re “in this together” with those we serve, the more there’s no path that’ll lead you (or them) wrong.