Cold email in 2026

Everyone’s sending cold emails.

There are unquantifiable numbers of them flying around right now.

And the number seems only to be increasing.

What’s the chance anyone will respond to yours?

Very good, if:

• You commit to understanding them
• You commit to sending them things they want
• You commit to doing so without asking for anything in return
• You commit to making it more fun for them than what they were already doing
• You commit to iterating on that until it works, because it’ll take time
• You commit to re-learning how to make it work when it stops working, and it will

Most don’t do any of these things.

They just generate pithy pitches and hope it works out.

You’re not them.

So you’re fine.