Choose

Some people optimize email for speedier replies, hitting more people with less care, shorter ping-pong replies powered by AI.

Other people optimize email for fewer messages in the first place, choosing to be thoughtful with people who will thank them for caring.

Some people optimize their copy or designs for speed, templating and generating quickly to get it done and move on.

Other people optmize their copy or designs for depth, taking the time to do fewer things but better, knowing the results will be far better… eventually.

There are people who argue for either side in both scenarios.

I have my opinion on which is better. I live and work accordingly.

You don’t have to agree. But your work benefits if you choose.