Marketer, be like the artist

What if the landing page doesn’t work very well?

Or clicks from the initial page fall off in steps two and three?

Or the calls don’t book? Or there are lots of no-shows?

Or the outbound isn’t resonating? Or content engagement’s dropping?

Or? Or? Or?

Too many marketers fret about these things.

While forgetting that this is not a string of problems to solve before you can relax.

This is, in fact, the work.

Just as a young aspiring artist must learn every little thing, fighting form, volumes, inking, composition, or even drawing smooth lines.

The young artist isn’t stressed until they can draw well.

They are engaging in the act of drawing, and learning how to improve, all the time.

And so it goes in marketing or any other skillset.

Every project brings new challenges. Often hard challenges. No stress. Be like the artist.