Keep up the good work

If you ship work and it doesn’t get the response you expected,

It might not have anything to do with the work itself.

It could be related to:

• The moment in time (algorithms or news cycles not working in your favor)
• The portfolio it lives in (perhaps it’s still small, thus not carrying you forward like it might others)
• Who saw it (perhaps your people were doing something else, and it didn’t catch fire as a result)
• Something else entirely (who knows, we’re welcome to guess, but that’s all we’re doing)

The world is obsessed with judging work in numeric form.

But numbers don’t tell the full story, and can lead you astray if you let them.

Keep up the good work.