Outbound

If you think outbound is icky, this one’s for you.

Think of what the most “dreamy” invite you could receive from any company could be. What would it be?

Someone coming over to give you free tickets to Disneyworld doesn’t count. That already means something to you.

Instead, imagine a local restaurant opened up. Imagine, they come to your house with hot food and say, “Hello, I made you this. If you hate it, we’re sorry. But if you like it, just ring the number on the bottom of the plate and we’ll come over tomorrow, cook you a three-course meal in your kitchen, for free.”

So you accept the free food. You like it, so you call the number. They come over, cook an amazing meal, and they say it’s to show you what their food is really like — a delicious meal and a lesson in making delicious food at home too. They ask if you’d like to book a reservation for your birthday when it rolls around, and they’ll prepare your favorite meal for it. You say yes, of course.

You go, it’s wonderful, and you feel so good about the place you can’t help but go again. And again. As a show of gratitude, as well as for a good meal. Each time you go, they teach you a bit more about how to cook like they do, so you can take the magic home.

You continue going because it’s a night off of cooking, and you love what they do. You take all your friends there, because it’s a place of meaning for you.

And every time you cook at home, you cook better, and when you cook better, you think of them.

That’s outbound.

Still think outbound is icky?