More generosity

Most brands think their offers are generous.

They’re not.

Take referral offers, for instance. You can certainly be more generous than you’re being now.

After all, a referral costs way less to get than the alternative, so make your referral offers fantastically generous. Not just in money, but in time, and effort.

Think of all the effort you’d put into winning business any other way. If you were to spend 75% the amount of time and money you would have spent doing that, instead simply loving on whoever referred (or their referrer too, split the love), then you’re winning while saving 25%.

It pays more to give more.