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298: Being your own customer ​

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Would you do business with you, based on how you treat yourself?

  • Your attention: Does your team give itself as much attention on internal projects as it does to customer-facing work, or do you instead resemble a slow, unpredictable service provider?
  • Your process: While working on your own projects, do you use the process and discipline you’d show your customers, or do you freestyle it with vastly different responsibilities and standards?
  • Your referral: If judged only by your experience of your last internal project, would you refer yourself to others?

For many, the internal experience is vastly different to that which others experience. What if the mechanic didn’t drive a bad car? What if the cobbler’s son did have shoes?


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Helping teams doing work that matters, do more of what matters.


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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