Valuable metrics

It still surprises me when people tell me they’ve been reading my stuff for years, and I have no idea who they are.

Never saw them in a comment, a newsletter reply, anywhere. Yet they were there.

Followers? Comments? Likes? These are lousy metrics.

Most of the time, the most valuable “metrics” are invisible.

But that doesn’t mean they’re any less valuable, or that lousy alternatives become any less lousy.

Optimize for loyalty, for making change happen, for being missed if you were gone.