Dorothy marketing

Dorothy didn’t say “Please, tin man, help me get to the wizard of Oz.”

The tin man wouldn’t have helped.

Why would he? They were strangers, and he was being asked to embark on a long journey of uncertainty for no gain.

He went because she asked him if he wanted a heart, that she can help him get one, and that the wizard of Oz is the means.

We get what we want by helping others get what they want.