Faster horses was right

WHen Henry Ford said if he’d asked customers what they wanted, they’d have said faster horses…

…The point was missed.

They wouldn’t have said faster horses because they want faster horses.

They’d have said faster horses because they want a productive means of getting from A to B in a culturally accepted way that gains them status.

Faster horses was just a way of articulating that.

Ford’s car was a faster horse. It’s what they wanted all along. And so they bought it.

We’re better suited to helping people get what they want all along…

…Than trying to convince them their beliefs are all wrong.