Do they make an impact? Well, they save us some money, right?
We create the world we want to live in with our purchases and our practices. What kind of a world is your company committed to building?
October 3 2018
You have twelve great options. Which do you choose first?
Whether it’s choosing a content strategy, code framework, A/B test, or market segment, we have choices on how to choose:
- “I’m not sure, let’s discuss it some more.” Most teams choose this one, even for tiny concerns. It’s laziness disguised as collaboration.
- “I’ll just pick…that one.” This is the second most popular choice. Decisions are made without record or method, until we get lucky.
- “I’ll sort them and start at the top.” Sorting by any means (expert input, risk, investment) enables us to learn quickly what makes a winner and what doesn’t. Every selection teaches us and guides the next.
Laziness, luck, or learning… Which is it to be?