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296: Selection time ​

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You have twelve great options. Which do you choose first?

Whether it’s choosing a content strategy, code framework, A/B test, or market segment, we have choices on how to choose:

  • “I’m not sure, let’s discuss it some more.” Most teams choose this one, even for tiny concerns. It’s laziness disguised as collaboration.
  • “I’ll just pick…that one.” This is the second most popular choice. Decisions are made without record or method, until we get lucky.
  • “I’ll sort them and start at the top.” Sorting by any means (expert input, risk, investment) enables us to learn quickly what makes a winner and what doesn’t. Every selection teaches us and guides the next.

Laziness, luck, or learning… Which is it to be?

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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