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296: Selection time ​

You have twelve great options. Which do you choose first?

Whether it’s choosing a content strategy, code framework, A/B test, or market segment, we have choices on how to choose:

  • “I’m not sure, let’s discuss it some more.” Most teams choose this one, even for tiny concerns. It’s laziness disguised as collaboration.
  • “I’ll just pick…that one.” This is the second most popular choice. Decisions are made without record or method, until we get lucky.
  • “I’ll sort them and start at the top.” Sorting by any means (expert input, risk, investment) enables us to learn quickly what makes a winner and what doesn’t. Every selection teaches us and guides the next.

Laziness, luck, or learning… Which is it to be?

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

559: The Future You’re Building

Do they make an impact? Well, they save us some money, right?
We create the world we want to live in with our purchases and our practices. What kind of a world is your company committed to building?

557: Documenting Greatness

Greatness can be documented. But it must be accompanied by great leadership to manifest. Within yourself. For the benefit for your cause-driven company, and for the benefit of those in your care.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

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Mosaic

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Differencemakr

DifferenceMakr

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Marketing Review

Insights & Creative Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.