Kiddo, you've got this

In Starbucks today, I sat behind a guy giving a sales presentation.

Something about, don’t use Shopify, what you need is this AI-native platform that does something-or-another because growth.

The poor kid receiving this pitch sounded nervously enthusiastic.

His YouTube channel was reviewed, critiqued for his subscriber count, critizised for the effort spent in each upload (it was reportedly too much effort).

The whole time I tried not to listen, but found it so fascinating, I had to hear more.

And the whole time I thought to myself,

“Poor kid. Take your time, make things that matter for people who care, do your shop how you like and let people who would miss you if you were gone — thanks to the investment you’ve made in them and the permission you’ve earned — buy from you in their time. It’s your business, your rules, don’t worry about the hustlers who tell you to speed up and care less. The world already has enough people like them.”

Kiddo, if you read this, you’ve got this.