Louder disbands the pool

Attention is not “shout about what we do louder or more frequently or with more persuasive words” anymore.

Not in mature markets. Not when competition is already doing that. “Like them, but louder” isn’t a resilient strategy.

The attention those people won’t get that way, is the kind that keeps you at the top of their minds as the first choice for when they move in-market. The kind that has them recommend you even if they haven’t worked with you, because of your contribution and conduct. The kind that makes them say “I’ll check back on them, I’m interested to see what they do next”.

The kind that keeps people in-pool, and lets them deplatform to engage in their own timing.

“Louder” disbands the pool.