Automation = smart?

“Automation is smart!”

Sometimes. Not always.

Some of it just annoys recipients, and you know it: because it annoys you too.

Automated phone calls are efficient, but nobody prefers hearing it.

Automated AI live chat is efficient, but nobody prefers talking to it.

Automated generated ad creative is efficient, but nobody prefers seeing it it.

Why not, instead, optimize for things people prefer? Things they’d miss, if you stopped?

Isn’t that better?