The red velvet rope

Sometimes, we have to do something very uncomfortable… we have to pull the red velvet rope:

• Work that doesn’t create growth exists in most teams, be they teams of one or many. It may be a wasteful project or a disrespectful client. In either case, it’s important to recognize that’s not the future you want to build.
• There’s a trap door underneath these projects and clients. We ignore it most of the time because caring teams don’t like to think about it. Still, it’s important to recognize that it’s there.
• Pulling the red velvet rope when you’ve been led astray is incredibly uncomfortable for caring teams, be it emotionally or financially. Still, it’s important to do if you care about the future you want to build.

Do you, and those you work with, have permission to pull the red velvet rope?