Choose

“Choosing” is a skill.

People want the choice to be made for them:

Empirical data indicating you should go this way.
Market pressure steering you should go that way.
A stakeholder saying you shouldn’t go either way.
Doing research to determine if you should anyway.

“Something.”

Anything but choosing.

Choosing to create art in your work by making a decision based on what feels right to you and how you see the world.

Choosing to make something different, something unique, with a taste that select others might share.

Choosing to be known for that taste, building a tribe around that taste, those who look forward to what you’ll choose next.

Choose.