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288: How your people identify themselves ​

Questions control our focus. When posed to us, they have the power to change the way we look at ourselves, even if for just a while:

  • Are you a caring person? The focus is on your nature, making us more likely to volunteer for a good cause.
  • Are you an adventurous person? The focus is on your spirit, making us more likely to try something new.
  • Is quality important to you? The focus is on your taste, making us more likely to invest in a quality, long-lasting solution.
  • Are you a people person? The focus is on your social orientation, making us more likely to attend an event.

When we ask questions of ourselves or others, our answers carry into the rest of the conversation. Whether we’re recruiting volunteers or raising their ambition, the lives of those we wish to serve are as good as the questions they–and we–ask them.



Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

559: The Future You’re Building

Do they make an impact? Well, they save us some money, right?
We create the world we want to live in with our purchases and our practices. What kind of a world is your company committed to building?

557: Documenting Greatness

Greatness can be documented. But it must be accompanied by great leadership to manifest. Within yourself. For the benefit for your cause-driven company, and for the benefit of those in your care.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.