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288: How your people identify themselves ​

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Questions control our focus. When posed to us, they have the power to change the way we look at ourselves, even if for just a while:

  • Are you a caring person? The focus is on your nature, making us more likely to volunteer for a good cause.
  • Are you an adventurous person? The focus is on your spirit, making us more likely to try something new.
  • Is quality important to you? The focus is on your taste, making us more likely to invest in a quality, long-lasting solution.
  • Are you a people person? The focus is on your social orientation, making us more likely to attend an event.

When we ask questions of ourselves or others, our answers carry into the rest of the conversation. Whether we’re recruiting volunteers or raising their ambition, the lives of those we wish to serve are as good as the questions they–and we–ask them.



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Helping teams doing work that matters, do more of what matters.


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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617: Client Mutual Respect

The holy grail in client relations, beyond advocacy, is deep mutual respect born of a long, fruitful and (mostly) successful partnership. If this sounds alien to you, step up your game. If it sounds familiar, well done: keep it up.

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616: More On Things That Last

If you’re making an impact in an area your audience shares a heart for, your connection with those in your care will far exceed your competitive advantage. Consumers wear their hearts on their sleeves, heads, backs, feet, etc.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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