Sales duty
Buying decisions are often made half-heartedly,
knowing the easy choice probably won’t work,
but no-one stepped up to help the decision.
To help them over their mental hurdles.
To really solve the problem.
So they buy a cheapo-depot course, watch the first two videos, then re-enter the market 12 months later still in need of a solution.
Sometimes people choose no-decision and live with the pain over a solution…
Sometimes people choose a lousy-decision and live with the pain over a solution…
What they needed was someone to be brave enough to really try and help them. To listen.
To figure out how to help them move past their insecurities. To risk being shot down for saying the right thing.