More trust is the outcome

“What if lying was banned today?”

I love this question by the way, for so many things.

We ourselves, we think of ourselves as honest people. I know I do. And I hate lies in marketing or anywhere else.

But I still love asking the question — because it puts you in a lens of radical pragmatism, aggressive simplicity, an eagerness to shine a light on the unclear parts.

More trust, is the outcome.