Would I want to buy this?

There are a few lenses to think about ‘content’…

Here’s one of them I quite like:

“Would I want to buy this?”

Not need to buy.

Not want to get freemium.

Not think about evaluating.

WANT to buy.

On a tshirt. A mug. A print. Something to put in a scrapbook, on a desk, on my wrist, for a gift. Buy. Have. Keep.

If the answer’s no… why not?