Look for adventurers

There’s a lack of care and honor going on.

And it’s in every space.

Even in spaces you’d think everyone is implicitly more rich with care and honor, such as artists - people for whom an emotional connection to your work is a huge variable in their performance.

There are plenty of people who will do half a project, then bail on you for something else.

Not all of them, of course. But too many.

I’ve had plenty of artists let me down over the years during collaborations.

And plenty of developers. And designers. And copywriters. And so on.

And it’s hard sometimes to remember the good ones, when you’re in the middle of getting slapped in the face by a bad one.

But the curse is on the bad ones. They have to walk many short walks to nowhere, rather than going on an long, rich, fruitful adventure.

Don’t stress about the bad ones.

Look for adventurers.