Your niche will find you

Before the first day of school:

“I’m going to find a kid my height who has brown hair and likes Pochacco and we’ll make the Pochacco Club and anyone who doesn’t like Pochacco is a loser but we’ll be cool, oh and they’ll also like all the bands I like.”

This kid, is not going to make any friends at all.

And yet most small businesses behave like this kid.

This is how they “niche down” before talking to a soul.

Go to school and meet the kids.

Your niche will find you.