Picking up the ball

Big orgs don’t (or won’t) listen. To customers. Not truly.

The depth of our affections was traded for scale.

Conversely, small teams get to listen. Properly.

Exploring the depths of affections ignored.

It’s why it’s such a shame when the small ones fixate on scale on day 1.

They’re sacrificing among their biggest strengths, their biggest gifts, their biggest responsibilities to the market.

The big orgs are dropping the one ball no one can truly afford to drop, not long-term.

And small orgs are perfectly positioned to pick it up.

Worth thinking about.