Uber's playbook

Everyone wants to build an Uber.

Everyone wants to follow Uber’s playbook to build an Uber.

Everyone wants to follow Uber’s playbook, built for a point in time where there was no Uber. Where things exploded before we knew what we know now. Playing with playbooks designed for a time different than today.

Playing with playbooks that may not work today.

Why do that, when you can simply listen for what your market wants, how they want it, and give it to them?