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283: The marketplace needs your permission ​

Last May, we talked about how we already have permission.

It’s ours to give away. What does “giving permission” mean in the marketplace?

  • Permission to make the wrong decision. Now they can say ‘Yes’ to you and risk being wrong (you’ll let them know & let them go). Otherwise, they may risk saying ‘Yes’ to someone else and be stuck (with something that’s not for them).
  • Permission to make mistakes. Now they can be guided through mistakes (by you) rather than suffering the consequences (by someone who cares more about the check than helping people).
  • Permission to be greater than they believed. Now they can make bigger, better decisions (because you raised them to it) rather than limiting themselves to marginal, fractional ones (because no one else told them they’re good enough).

​You have permission. You can give it to whom you please. Will you?

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

559: The Future You’re Building

Do they make an impact? Well, they save us some money, right?
We create the world we want to live in with our purchases and our practices. What kind of a world is your company committed to building?

557: Documenting Greatness

Greatness can be documented. But it must be accompanied by great leadership to manifest. Within yourself. For the benefit for your cause-driven company, and for the benefit of those in your care.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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