“The customer is always right” is a fast-track to commoditizing yourself into a replaceable cog. Do you have the confidence to show your market a better way?
May 25 2018
“If only they’d buy, then they’d know how great we are.”
We need not give away your permission to serve like that:
- You know better: Why wait for those who don’t yet believe in your work to give you permission to serve them?
- Adopt their risk: Consider the risks others have to take when choosing to work with you. Can you take on that risk yourself?
- There are few rules: There’s no rule that says value and transformation can only occur after someone pays for it. You choose your rules.
You’ve always had–and always will have–permission to serve. What will you do about it?