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165: You have permission

“If only they’d buy, then they’d know how great we are.”

We need not give away your permission to serve like that:

  • You know better: Why wait for those who don’t yet believe in your work to give you permission to serve them?
  • Adopt their risk: Consider the risks others have to take when choosing to work with you. Can you take on that risk yourself?
  • There are few rules: There’s no rule that says value and transformation can only occur after someone pays for it. You choose your rules.

You’ve always had–and always will have–permission to serve. What will you do about it?

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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