Perspective vs difficulty

It’s harder than ever, and easier than ever, to connect with others your work can help.

Harder, because everyone’s doing it, and using pithy AI personalization to make it sound like they give a hoot. We’re all seeing it, and we’re all very skeptical now.

Easier, because for those who want to actually put in the work and really show up for people in a meaningful way, they’re a literal breath of fresh air in the DMs compared to the rest.

It’s just a matter of perspective.