Brand loyalty

If you’re going to be brand-loyal, consider choosing wisely:

Your brand (or the one you work with/for), and what is best for it, over your favorite vendors or tool makers.

Your family (or the one you belong to), and the future you want for it, over your favorite sports teams.

These are ‘brands’ - groups of people under one standard, with a shared identity, operating in the world bearing such.

Worth choosing them first?