The one you’re afraid to make

In your field of work, what are you afraid to make?

• The important decision: An opportunity to take your current campaign far bigger than you feel comfortable with. Will you say yes?
• The promised outcome: To deliver a result or experience far beyond what you feel comfortable with. Will you commit to making it happen?
• The product or service: A disruptive new way to solve a problem that could shake your entire industry. Will you create it?

There’s always something in our field of work that we’re afraid to make, be it a decision, an outcome, or a service. Which is it for you?