277: The difficult one ​

Do they make an impact? Well, they save us some money, right?
We create the world we want to live in with our purchases and our practices. What kind of a world is your company committed to building?

Ever bought a book that has a great message, but is painful to read? Sometimes, that’s how sustainable and cause-driven companies behave in the marketplace. We just don’t notice it in ourselves.

Greatness can be documented. But it must be accompanied by great leadership to manifest. Within yourself. For the benefit for your cause-driven company, and for the benefit of those in your care.

We remain sustainable, ethical, cause-driven, through our definiteness of purpose and our ability to communicate that purpose effectively. To communicate it through the eyes of those we’d like to serve, rather than our own.

How committed do you believe you are to your company, your clients, and your cause? There’s a good chance there’s a gap between where you think you are, and where you actually are.

Sustainable businesses and info-businesses suffer massively from this. What do you call a market imposter disguised as an entrepreneur?