Logic or emotion

We don’t buy stuff because it’s logical, unless it’s unemotional.

Switching your home broadband provider because they double the price at 12mo, is logical.

Moving your ISA into a better rate vehicle for better returns, is logical.

But when logic leads, there’s no emotion, no loyalty, no stickiness, no enjoyment, no nothing. Just logic.

Is that the kind of product you want to sell?