275: Pricing as a service ​

You know the price of your service.

But do you know the service of your price?

  • Lower the price to lower distraction: By innovating your way to a lower price, you can prevent your audience from considering lesser alternatives. Your price renders the service of overcoming inertia.
  • Increase the price to increase focus: A larger financial investment often creates a larger energy investment. By increasing your price, you increase the focus your audience brings to your relationship.

It’s not about what others are doing, or what your hard costs are. It’s about what service you want to add to your work.

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