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275: Pricing as a service ​

You know the price of your service.

But do you know the service of your price?

  • Lower the price to lower distraction: By innovating your way to a lower price, you can prevent your audience from considering lesser alternatives. Your price renders the service of overcoming inertia.
  • Increase the price to increase focus: A larger financial investment often creates a larger energy investment. By increasing your price, you increase the focus your audience brings to your relationship.

It’s not about what others are doing, or what your hard costs are. It’s about what service you want to add to your work.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

491: You Just Need One Thing

Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.

488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”. Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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