What they unlock

I started buying Macs and Moleskines in 2005.

We used to buy Macs because they were where you’d find the best software.

Nowadays, you get the shiny tool, but the software mostly languishes.

We used to buy Moleskine notebooks because they made us feel something when we wrote.

Nowadays, the paper is thinner and bleeds easily, presumably to save cash, losing sight of why we bought them in the first place.

We don’t buy tools because of what they are, but for what they unlock.

I still buy Macs and Moleskines.

But I hope they rediscover why we buy them. Not for they are. For what they unlock.