Better than tricks

Instead of looking for tricks/hacks to make ads ‘work’

Just avoid these things:

• Don’t be weird about it (ads are not bad)
• Don’t be boring (you’re interrupting interest)
• Don’t be valueless (they were looking at value)
• Don’t be low-effort (people can tell & don’t like it)

Lose the tricks/hacks/smartypants ways of ‘hacking attention’.

Focus on being valuable & enjoyable at the same time.

Isn’t that what we all want, really?