Cookie delivery
If someone walks up to you and says:
“Hey you, I’ve got delicious cookies, but I won’t give you any unless you give me some money”
…You’ll think to yourself, “Okay that was weird, keep walking, don’t make eye-contact, they may find it threatening.”
If someone walks up to you and says:
“Hey you, I heard you liked chocolate cookies from that store there, so I got you some, just paying it forward y’know?”
…You’ll think to yourself, “Uhh, this person is awesome, man the world isn’t as bad as I thought it was, there are still some good people out there, I want to know this person.”
Same cookies each time.
Different delivery model!