The better way to best

“The best” is something parents think about their children and, if we’re very lucky, vice-versa.

But the market wants us to be “specific”.

The best thing we can do is be specific. About what the value is. About what they’ll learn. About how it will entertain them. About how it’s thoughtfully crafted just for them.

It’s better at being the best than trying to be the best is!