The right kind of support

I’ve observed two types of ‘supporter’ for your (or my) projects:

Type 1: They want to see you win. They want to amplify your successes and help in your failures. They love what you do, and how it can help them.

Type 2: They want to win. They want to amplify themselves by highlighting your actions, good or bad. They love what they do, and how you can help them.

Both leave comments on social media.

Both make purchases.

One will help you build a healthy business.

The other will ruin that business.

Can you guess which is which?