The relationship & experience business

What customers don’t care about:

• Who has the most features
• Who has the most awards
• Who has the best story
• Who runs the most ads

What customers DO care about:

• Who focuses what they want & enjoy
• Who focuses on features they need
• Who understands their story
• Who cares most about them

We’re not in the “features & benefits” business.

We’re in the “relationship & experience” business.