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268: Making customers ‘we’ themselves ​

Great teams–those on a mission–make their customers ‘we’ themselves:

  • Share the story so far… How Rolls met Royce. How Ben met Jerry. How did your story begin? Where did you come from?
  • …But don’t finish it. Stories that are finished give closure. Stories that don’t involve us; we want to know what happens next.
  • Write them into the next chapter. When they’re in your story, it becomes their story. “They” become “we”. “We” are building a new car, or flavor of ice cream.

When we truly enroll our audience, there is no more ‘us and them’. There is only ‘we’.

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Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

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DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.