iPod Hi-fi marketing

My iPod Hi-fi gave up the ghost.

We had a power surge in the house following a flurry of power cuts, and since then it’s rested in peace.

My first thought was: Ahh that’s a shame, I’ve had this with me since 2006, maybe I’ll get a chance to fix it sometime. My second thought was: That’s 19 years I’ve had the same speaker. It’s rare for any technology to last 19 years anymore. And it’s just the power supply that’s bad, the rest of the entire unit is still in great working condition.

Not to mention, my iPod from 2005 is still going (despite two battery replacements).

Most brands don’t make things that last anymore.

Yet here I am, writing about Apple, precisely because they do.

Make products that last. Make services where the positive effects last. Let people remain thankful for your contribution for many years to come.

It’s not “bad for business because they won’t buy again anytime soon”.

It’s good for business because they’ll know exactly where to go when it breaks.

And they’ll have sent countless other buyers to you in the meantime.